I led organic social media strategy and content creation for Humboldt Sawmill Company, with an emphasis on showcasing sustainable forest management and redwood product performance. My approach focused on building brand credibility and audience trust through consistent, informative storytelling across Instagram, Facebook, LinkedIn, Pinterest, and Twitter.

I helped developed content that brought attention highlight the strength, beauty, and durability of redwood used in real-world builds, I positioned Humboldt Sawmill as a leader in both responsible forestry and quality lumber supply for environmentally conscious builders and landowners.

+210% increase in impressions

+741% increase in reach

+94% increase in engagement

I led organic social media strategy and content creation for Humboldt Sawmill Company, with a focus on showcasing sustainable forest management and redwood product performance.

Developed content that highlighted the strength, beauty, and durability of redwood in real-world builds—positioning Humboldt Sawmill as a leader in both responsible forestry and high-quality lumber supply.

Platforms:
Facebook, Instagram, Twitter, Linkedin,
Pinterest, and Tiktok

I managed social media content for The Mendocino Companies forestry division, that brought transparency and education to sustainable timber industry. Through platform-specific content on Instagram, LinkedIn, Facebook, and Twitter, I highlighted the company’s commitment to long-term forest health and environmental responsibility.

My strategy focused on demystifying complex forestry practices—like silviculture, wildlife protection, restoration work—while humanizing the work through field team spotlights and behind-the-scenes storytelling. I also promoted MRC’s leadership in  the community but helping promote our community outreach and working with local group. The result was a social presence that connected technical expertise with public trust and community relevance.

+175.7% increase in impressions

+45.1% increase in reach

+56.9% increase in engagement

I managed social media content for The Mendocino Companies’ forestry division, with a focus on bringing transparency and education to the sustainable timber industry.

Content that highlighted the company’s commitment to forest health, restoration, and environmental responsibility.

Humanized the work through field crew spotlights, behind-the-scenes storytelling, and promotion of community outreach efforts with local organizations.

Platforms:
Facebook, LinkedIn, Twitter

+175.7% increase in impressions

+45.1% increase in reach

+56.9% increase in engagement